Is outsourcing the solution you are looking for?

31 Aug 2022


When Codepoint was founded, we define the services we’d offer: product development and outsourcing. Gradually, outsourcing has become one of our major areas of operation with clients of various sizes and sectors using this service.

What is outsourcing?

How we understand this term: when one or more of our resources are allocated to an external project. In our company, we provide development, design, DevOps. Basically, outsourcing happens when you use an external source to develop a specific area within your company. Since we always work in b2b, we like to distinguish outsourcing from product development: in outsourcing one or more of our resources are integrated into the client's team; and in product development, the project takes place internally in our company.

Outsourcing in the development area

Access to qualified resources has been a challenge for all companies, so using external companies is an interesting and sometimes more effective strategy. This allows the allocation of human resources to projects on a temporary basis or with specific needs (that would be difficult to recruit in a short period of time). Thus, outsourcing often enables the rapid expansion of digital products.

In which cases does it make sense to outsource
  • When the need is temporary, avoiding short-term hires;
  • When expertize is not a long-term focus;
  • When we want to considerably increase development capacity in a short period of time.
Outsourcing advantages
  • Allows the company and teams to focus on their core business;
  • Reduces the time-to-market;
  • Cost reduction;
  • Access to skills and tools that the company does not have.
Outsourcing challenges
  • Lack of knowledge of the business model, if good onboarding of the resource is not performed;
  • Language and culture barriers (if different countries);
  • Time differences (if applicable).
What reduces the risks of outsourcing
  • Prepare the inclusion of a new person in advance by defining the area of operation and project/tasks in which it will be inserted.
  • Establish concrete and realistic objectives;
  • Perform a proper onboarding by providing documentation and tools that can facilitate the process; 
  • Include resources as an integral part of the team;
  • Define a contact people during the course of the project for the various topics so that the resource can promptly clarify any doubts and decisions that need to be made.
  • Set aside time for project handoff at the end of the project: code delivery, code standardization, documentation, etc.


Can you think of any other tips that might make this process easier? Share it with us.

Andreia MartinsExecutive Director
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