These filters can help you stand out from your competition and grow your followers. By creating a personalized experience for your audience, you’ll be creating an emotional bond with your clients, promoting your brand, and adding value to your products at the same time. All in one go.
Today we’ll explain the what, why, how, and where of this marketing trend. So, don't go anywhere.
An Instagram filter is a type of Augmented Reality or AR application that allows instagram users, with the help of their smartphones, to interact with virtual objects in their environment in real-time. There are 5 types of AR experiences:
Which one is your favorite?
Each IG filter has its own link that can be shared outside the platform. When someone clicks it, it takes them directly to the IG camera with the effect already loaded. It couldn't be easier or more effective.
When you create your filter it will be published in your brand ig page, in a tab dedicated to it. You can add a “try it” button so users can easily see what your filter is all about. Whenever a user shares a story with your filter, it becomes accessible to their followers as well (free advertising is always a plus). Each filter has a name that can be seen in the top left corner of the screen, as well as the information of the account that it came from.
Let 's start now? By the way, don't miss the opportunity to see our own filter, already available on our Instagram.